Product-market fit (PMF) is the degree to which a product satisfies strong market demand.
It signifies alignment between what the startup offers and what the market desires.
Achieving PMF is critical for startup success as it validates the business idea and lays the foundation for scalable growth.
It is the validation of a business idea, affirming its relevance and potential to address genuine market needs. For startups, achieving PMF isn't just a milestone; it's a prerequisite for sustainable growth and longevity in a fiercely competitive ecosystem.
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